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D$B FIELD MANUAL · VOL. 14 · FRI NOV 13 2026PAMPHLET NO. 13
RESTRICTEDMINIONS ONLY
This is Ann, a 1943 US Army malaria pamphlet illustrated by Theodor Geisel
EXHIBIT A · "THIS IS ANN", U.S. ARMY, 1943 · DRAWINGS BY CAPT. T. S. GEISEL
> geisel.exe --before-the-books

The Captain Who
Drew Mosquitoes.

Before the books, Theodor Seuss Geisel sold bug spray, drew 400 editorial cartoons, wrote Army cartoons for soldiers and wrote Oscar winners. The artist nobody shows you, the part of the record that hurts, and the people who keep the archive honest.

READ TIME ≈ 13 MINCONTAINS: 1 PINT OF GIN · 1 MOSQUITO · 2 OSCARS · 6 PULLED BOOKSSIDE EFFECTS: RHYMING

In 1943 the US Army had a malaria problem and a reading problem. Soldiers weren't taking the technical manuals seriously, and mosquitoes were winning. So the Army handed the job to a captain who had spent most of the last 15 years drawing bug spray ads.

He drew a mosquito named Ann. She likes to party at night, she isn't fussy about who she bites, and she's in a pamphlet called This is Ann, with words by Munro Leaf, the man who wrote The Story of Ferdinand. The name is a joke: Anopheles is the mosquito that carries malaria.

The captain was Theodor Seuss Geisel. You know him by the name on the books. This manual is about everything else he made: the ads, the war cartoons, the Army films, the paintings he hid, and the stuff his own estate stopped printing.

One rule, because his characters and his books still belong to his estate: no Seuss characters appear in this manual. Everything you see is either his public-domain work for the US government, a 1928 cartoon that's now public domain, or a photo of the man himself.

a pamphlet about a bloodsucker who only comes out at night. finally. representation.
01

Quick, Henry, the gin

DARTMOUTH · 1925
  1. Easter weekend, 1925, during Prohibition. Dartmouth senior Ted Geisel gets caught with friends and a pint of bootleg gin. The dean takes away his job as editor-in-chief of the college humour magazine, the Jack-O-Lantern.
  2. He keeps drawing for it anyway, under fake names. One of them is his middle name, and his mother's maiden name: Seuss. The pen name was born as a way around a punishment.
  3. The family said it the German way, rhyming with "voice". Americans said "Soose". He let them, and one telling says he liked that it rhymed with Mother Goose.
  4. The "Dr." was a joke too. He never finished a doctorate. Dartmouth gave him an honorary one decades later, which made the joke official.
got caught with gin, changed his name, became a doctor. this is the career path i recommend.
02

The bug spray years

FLIT · FROM 1928
Dr. Seuss Flit cartoon, 1928
EXHIBIT B. A 1928 Flit cartoon by "Dr. Seuss". Anything published before 1931 is now public domain in the US, which is why we can show this one.
  1. In 1928 he drew a cartoon for Judge, a humour weekly, in which a knight mentions Flit, a bug spray. The story goes that the wife of a Standard Oil executive saw it in a hair salon and told her husband to hire the guy.
  2. He did. Geisel drew Flit ads for about 17 years, starting in 1928, and invented the slogan "Quick, Henry, the Flit!" It went into everyday American speech the way catchphrases do now.
  3. The ad money paid the bills through the Depression. It also let him practise drawing strange creatures for a living, years before any book.
CASE FILE ▸ THE ARCHIVE OF ADSUC SAN DIEGO

UC San Diego's library keeps a public online archive of his advertising work: the Flit campaign, motor oil, beer, the lot. If you only know the books, the ads are a shock. Same brain, different client.

03

400 cartoons and the hard part

PM · 1941–43
  1. In 1941 he became the main editorial cartoonist for PM, a left-leaning New York daily. In about two years he drew more than 400 political cartoons.
  2. He went after the America First isolationists, Charles Lindbergh, Hitler and Mussolini, and racism at home against Black and Jewish Americans. Some of those cartoons still land like a punch.
  3. He also drew Japanese Americans as a traitorous, buck-toothed mob, and backed the government's plan to imprison them in camps. Same pen, same years.
The hard part, on the record

Racist caricature runs through Geisel's early work, in the 1920s magazine cartoons and ads, in the wartime PM cartoons, and in some of the books. We're not reprinting any of it. The archives are linked in the ledger, so you can look for yourself.

On March 2, 2021, his birthday, Dr. Seuss Enterprises said it would stop publishing six titles because they "portray people in ways that are hurtful and wrong": And to Think That I Saw It on Mulberry Street, If I Ran the Zoo, McElligot's Pool, On Beyond Zebra!, Scrambled Eggs Super! and The Cat's Quizzer. The company said a panel of educators reviewed the catalogue.

Both things are true: he made work that put people on, and work that put people down. A field manual that skips half the record isn't a field manual.

Ted Geisel in his studio, 1957
EXHIBIT C. Geisel in his studio, 1957 (cropped). New York World-Telegram photo, public domain.
04

Captain Geisel goes to war

U.S. ARMY · 1943–46
Theodor Geisel in US Army uniform
EXHIBIT D. Capt. Theodor S. Geisel, US Army. Public domain.
  1. In 1943 he joined the Army and ended up in Frank Capra's film unit, making movies meant to train and inform soldiers.
  2. He wrote for Private SNAFU, a series of short cartoons made with Warner Bros. animators for soldiers only. SNAFU is the dumbest soldier in the Army, and every episode shows what happens when you do it his way: you die, usually. It was voiced by Mel Blanc, the voice of Bugs Bunny.
  3. He drew This is Ann and other malaria warnings. Laughs, the Army had worked out, got read.
  4. He wrote Your Job in Germany (1945), a film for occupying troops. It was later recut and released as Hitler Lives, which won an Academy Award. Geisel wasn't credited on it.
Private SNAFU title card, 1943
EXHIBIT E. Private SNAFU title card, 1943. US government work, public domain.
Starve the Squander Bug war bond poster
EXHIBIT F. "Starve the Squander Bug", a war-bond poster from his Treasury work. Public domain.
He made soldiers laugh so they wouldn't die.— the whole Army chapter, in one line
05

The six jobs of Ted Geisel

RANKED BY HOW LITTLE YOU KNEW
192519351945195519651991 HUMOUR CARTOONS ADS: FLIT & FRIENDS PM CARTOONS ARMY FILMS THE BOOKS (1937 →) EDITOR · BEGINNER BOOKS
1925JOB 1

Humour cartoonist // Jack-O-Lantern, Judge

College magazine, then the national humour weeklies. Where the strange creatures started.

KNOWN FOR: GETTING BANNED
1928JOB 2

Ad man // Flit and more

About 17 years of bug spray, motor oil and other clients. "Quick, Henry, the Flit!"

KNOWN FOR: A SLOGAN YOUR GREAT-GRANDPARENTS SAID
1937JOB 3

Rejected author // Mulberry Street

His first book was turned down by publisher after publisher. The figure usually quoted is 27. Then he ran into an old Dartmouth classmate, Mike McClintock, who had just become an editor at Vanguard Press. That's how it got published.

KNOWN FOR: NOT QUITTING AT 26
1941JOB 4

Editorial cartoonist // PM

400+ political cartoons in about two years: brave on fascism, ugly on Japanese Americans. See section 03.

KNOWN FOR: BOTH
1943JOB 5

Army filmmaker // Capra's unit

Private SNAFU, This is Ann, Your Job in Germany. After the war, two Oscar-winning films carried his name: Design for Death (1947, written with his wife Helen Palmer Geisel) and Gerald McBoing-Boing (1950), the animated short about a kid who speaks only in sound effects.

OSCAR WINNERS: 2 WITH HIS NAME ON THEM
1957JOB 6

Reading engineer // the beginner books

Then he wrote the books. The Cat in the Hat was a challenge: write a book kids could actually learn to read from, using a short word list. He used 236 different words. Then publisher Bennett Cerf bet him $50 he couldn't write a book with only 50. That's Green Eggs and Ham.

KNOWN FOR: THIS IS THE PART YOU KNEW
*record scratch*

yep, that's me, staring at a list of 50 words, trying to write a whole book with them. you're probably wondering how i got here. two words: fifty dollars.

06

The art he hid

AFTER MIDNIGHT
  1. For decades, late at night, he painted for himself: serious, strange paintings he never meant to publish. They weren't shown to the public until 1995, four years after he died. People call them the Midnight Paintings.
  2. He also built what he called a Collection of Unorthodox Taxidermy: impossible animal heads for the wall, made with real beaks, antlers and horns.
  3. Both are still under copyright, so you won't see them here. Go and look them up. Picture the guy from the bug spray ads alone at 2 a.m. with a canvas nobody would ever see. Different artist entirely.
art you make at midnight for nobody is the only honest art. that's why i do all my crimes after 12.
07

Who keeps the record straight

PUT THEM ON

Philip Nel

THE SCHOLAR

A professor at Kansas State and the go-to Seuss scholar. He wrote Dr. Seuss: American Icon and Was the Cat in the Hat Black?, which reads the books with their history included. His site is a rabbit hole.

Richard H. Minear

THE WAR ARCHIVIST

Historian who put about 200 of the PM cartoons in Dr. Seuss Goes to War (1999), including the ones that hurt. That book is why the war years are on the record at all.

UC San Diego Library

THE VAULT

Geisel's papers and drawings live there, and the main library building is named after him. Its online collections, Dr. Seuss Went to War and the advertising archive, are free to browse.

The Springfield Museums

THE HOMETOWN

He grew up in Springfield, Massachusetts. The Amazing World of Dr. Seuss Museum opened there in June 2017, next to a sculpture garden.

The Geisel Award

THE NEXT ONES

The American Library Association's Theodor Seuss Geisel Award goes to the best book for beginning readers every year. Want to put a new kid's author on? Start with the winners list.

Munro Leaf

THE CO-PILOT

He wrote This is Ann and wrote The Story of Ferdinand, the bull who'd rather smell flowers than fight. The other half of the malaria team, criminally forgotten.

Geisel Library, UC San Diego
EXHIBIT G. Geisel Library, UC San Diego. Photo: Jami (Wiki Ed), CC BY-SA 4.0, cropped.

tl;dr.exe

  1. "Seuss" was a workaround: a pen name invented after he got caught with gin at Dartmouth in 1925.
  2. He sold bug spray first. "Quick, Henry, the Flit!" ran about 17 years.
  3. 400+ wartime cartoons: against fascism, and racist against Japanese Americans.
  4. Captain Geisel drew Ann the malaria mosquito and wrote for Private SNAFU.
  5. Two Oscar-winning films carry his name: Design for Death and Gerald McBoing-Boing.
  6. Mulberry Street was rejected again and again, then a chance meeting got it printed.
  7. Six titles were pulled in 2021 for hurtful portrayals. Both halves are the record.
  8. Dig further: Philip Nel, UCSD's archives, the Geisel Award winners.
evol says: one man, six jobs, one pint of gin. the gin was load-bearing.
IMAGES — ann: Geisel, Theodor Seuss, 1904-1991, Public domain, Wikimedia Commons · flit: Dr. Seuss, Public domain, Wikimedia Commons · squander: Geisel, Theodor Seuss, 1904-1991, Public domain, Wikimedia Commons · snafu: Chuck Jones, Public domain, Wikimedia Commons · army: U.S. Army, Public domain, Wikimedia Commons · board: Al Ravenna, New York World-Telegram and the Sun staff photographer, Public domain, Wikimedia Commons · library: Jami (Wiki Ed), CC BY-SA 4.0 (adapted: tinted/cropped), Wikimedia Commons. Illustrations: D$B.
D$B FIELD MANUAL // VOL. 14 // GEISEL.EXERESTRICTEDdopeshitbitch.com · written with AI · not affiliated with Dr. Seuss Enterprises

THE LEDGER

every hole in this manual, in one place. 10 doors. pick one. we're not responsible for where you end up.

OFFICIAL
  1. The Amazing World of Dr. Seuss Museum springfieldmuseums.orgthe hometown museum in Springfield
  2. Theodor Seuss Geisel Award ala.orgthe winners list = new authors to put on
RABBIT HOLES
  1. This is Ann archive.dartmouthalumnimagazine.com1943: 'laughs save lives', the alumni mag on Captain Geisel's mosquito
  2. Philip Nel philnel.comthe Seuss scholar's blog. bring snacks
READ
  1. Jack-O-Lantern thedartmouth.comThe Dartmouth on where 'Seuss' began
  2. Dr. Seuss Enterprises npr.orgNPR on the six pulled titles, March 2 2021
LOOK
  1. online archive of his advertising work library.ucsd.eduUCSD: every Flit ad, free to browse
  2. Dr. Seuss Went to War library.ucsd.eduUCSD's PM cartoon archive. all of it, both halves
  3. Midnight Paintings drseussart.comthe secret art, from the estate's art program
WATCH
  1. Private SNAFU k-state.eduPhilip Nel's list of every short film Geisel wrote
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