
Before the books, Theodor Seuss Geisel sold bug spray, drew 400 editorial cartoons, wrote Army cartoons for soldiers and wrote Oscar winners. The artist nobody shows you, the part of the record that hurts, and the people who keep the archive honest.
In 1943 the US Army had a malaria problem and a reading problem. Soldiers weren't taking the technical manuals seriously, and mosquitoes were winning. So the Army handed the job to a captain who had spent most of the last 15 years drawing bug spray ads.
He drew a mosquito named Ann. She likes to party at night, she isn't fussy about who she bites, and she's in a pamphlet called This is Ann, with words by Munro Leaf, the man who wrote The Story of Ferdinand. The name is a joke: Anopheles is the mosquito that carries malaria.
The captain was Theodor Seuss Geisel. You know him by the name on the books. This manual is about everything else he made: the ads, the war cartoons, the Army films, the paintings he hid, and the stuff his own estate stopped printing.
One rule, because his characters and his books still belong to his estate: no Seuss characters appear in this manual. Everything you see is either his public-domain work for the US government, a 1928 cartoon that's now public domain, or a photo of the man himself.

UC San Diego's library keeps a public online archive of his advertising work: the Flit campaign, motor oil, beer, the lot. If you only know the books, the ads are a shock. Same brain, different client.
Racist caricature runs through Geisel's early work, in the 1920s magazine cartoons and ads, in the wartime PM cartoons, and in some of the books. We're not reprinting any of it. The archives are linked in the ledger, so you can look for yourself.
On March 2, 2021, his birthday, Dr. Seuss Enterprises said it would stop publishing six titles because they "portray people in ways that are hurtful and wrong": And to Think That I Saw It on Mulberry Street, If I Ran the Zoo, McElligot's Pool, On Beyond Zebra!, Scrambled Eggs Super! and The Cat's Quizzer. The company said a panel of educators reviewed the catalogue.
Both things are true: he made work that put people on, and work that put people down. A field manual that skips half the record isn't a field manual.




College magazine, then the national humour weeklies. Where the strange creatures started.
About 17 years of bug spray, motor oil and other clients. "Quick, Henry, the Flit!"
His first book was turned down by publisher after publisher. The figure usually quoted is 27. Then he ran into an old Dartmouth classmate, Mike McClintock, who had just become an editor at Vanguard Press. That's how it got published.
400+ political cartoons in about two years: brave on fascism, ugly on Japanese Americans. See section 03.
Private SNAFU, This is Ann, Your Job in Germany. After the war, two Oscar-winning films carried his name: Design for Death (1947, written with his wife Helen Palmer Geisel) and Gerald McBoing-Boing (1950), the animated short about a kid who speaks only in sound effects.
Then he wrote the books. The Cat in the Hat was a challenge: write a book kids could actually learn to read from, using a short word list. He used 236 different words. Then publisher Bennett Cerf bet him $50 he couldn't write a book with only 50. That's Green Eggs and Ham.
yep, that's me, staring at a list of 50 words, trying to write a whole book with them. you're probably wondering how i got here. two words: fifty dollars.
A professor at Kansas State and the go-to Seuss scholar. He wrote Dr. Seuss: American Icon and Was the Cat in the Hat Black?, which reads the books with their history included. His site is a rabbit hole.
Historian who put about 200 of the PM cartoons in Dr. Seuss Goes to War (1999), including the ones that hurt. That book is why the war years are on the record at all.
Geisel's papers and drawings live there, and the main library building is named after him. Its online collections, Dr. Seuss Went to War and the advertising archive, are free to browse.
He grew up in Springfield, Massachusetts. The Amazing World of Dr. Seuss Museum opened there in June 2017, next to a sculpture garden.
The American Library Association's Theodor Seuss Geisel Award goes to the best book for beginning readers every year. Want to put a new kid's author on? Start with the winners list.
He wrote This is Ann and wrote The Story of Ferdinand, the bull who'd rather smell flowers than fight. The other half of the malaria team, criminally forgotten.

every hole in this manual, in one place. 10 doors. pick one. we're not responsible for where you end up.
New manuals drop every 13th. Get them first, read every one free, or slap a sticker somewhere to show you've been here.
found this printed somewhere? read it, then leave it somewhere weirder. field manuals are supposed to travel.